From 5 to 18 LSA leads while cost per lead moved down
A local visibility foundation, dedicated landing pages, and active Local Services Ads management created a clearer path from search demand to real conversations.
Anonymous by default. Figures are reported, not a promise of future performance.
The starting point
Before the growth, there was a visibility gap to close.
- Local visibility needed a stronger foundation in a competitive service area.
- The ad experience needed a dedicated landing page and clearer conversion handling.
- Lead quality and territory fit needed ongoing feedback from the business owner.
The strategy
Connected work across the demand path.
Each move supported the next: get found, earn the click, create a useful next step, and learn from the lead quality that followed.
Search + local foundation
Optimized the Google Business Profile, added services and posts, built 50 citations, and corrected listing consistency issues.
Demand capture
Built and iterated dedicated landing pages, launched Local Services Ads, and tightened territory targeting around observed lead quality.
Follow-through
Added lead text automations, handled review responses, and used customer feedback to refine the campaign mix.
Reported results
What changed across the reporting window.
Charts are rendered as HTML with a table alternative so the evidence stays readable, indexable, and accessible without an image.
| Period | May | June | July |
|---|---|---|---|
| Reported | 5 | 12 | 18 |
| Period | May | June | July |
|---|---|---|---|
| Reported | $177.80 | $142.33 | $147.61 |
Business impact
Visibility is only useful when it creates a better next conversation.
The client confirmed that three people who found the website became jobs, while one late-June LSA lead developed into three jobs. The source of the website discovery was not consistently attributable, so this story keeps the outcome qualified.
Why it worked: The work connected visibility, message, conversion experience, and lead-quality feedback in one loop, giving the business a clearer path from discovery to booked-work conversations.
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