From 5 to 18 LSA leads while cost per lead moved down
A local visibility foundation, dedicated landing pages, and active Local Services Ads management created a clearer path from search demand to real conversations.
Anonymous by default. Figures are reported, not a promise of future performance.
The starting point
Before the growth, there was a visibility gap to close.
- Local visibility needed a stronger foundation in a competitive service area.
- The ad experience needed a dedicated landing page and clearer conversion handling.
- Lead quality and territory fit needed ongoing feedback from the business owner.
The strategy
Connected work across the demand path.
Each move supported the next: get found, earn the click, create a useful next step, and learn from the lead quality that followed.
Search + local foundation
Optimized the Google Business Profile, added services and posts, built 50 citations, and corrected listing consistency issues.
Demand capture
Built and iterated dedicated landing pages, launched Local Services Ads, and tightened territory targeting around observed lead quality.
Follow-through
Added lead text automations, handled review responses, and used customer feedback to refine the campaign mix.
Reported results
What changed across the reporting window.
Local Services Ads produced more leads each month while the reported cost per lead finished below where it started.
| Period | May | June | July |
|---|---|---|---|
| Reported | 5 | 12 | 18 |
| Period | May | June | July |
|---|---|---|---|
| Reported | $177.80 | $142.33 | $147.61 |
Six booked jobs were traced to the website and Local Services Ads.
The client connected three booked jobs to customers who found the company through the website. One Local Services Ads lead generated three additional jobs.
What made the difference: SEO, dedicated landing pages, active Local Services Ads management, and feedback from the client worked together to turn more local searches into qualified opportunities.
Your market is different. Your session should be specific.