# Chicago-area restoration company case study | R&R Marketing Chicago-area restoration company case study | R&R Marketing Click To Skip To Main Content Call us: +1 (717) 420-1766 Opening hours: Mon - Friday: 9:00am To 10:00pm EST Free Assessment ← All case studies Chicago-area restoration company · May–July 2026 reporting From 5 to 18 LSA leads while cost per lead moved down A local visibility foundation, dedicated landing pages, and active Local Services Ads management created a clearer path from search demand to real conversations. Request a Marketing Assessment See the reported results ↓ Evidence board May–July 2026 reporting 5 → 18 LSA leads +260% from first report $177.80 → $147.61 LSA cost per lead 17% lower than starting report ≈40 July calls + LSA leads As summarized in the July report Anonymous by default. Figures are reported, not a promise of future performance. The starting point Before the growth, there was a visibility gap to close. Local visibility needed a stronger foundation in a competitive service area. The ad experience needed a dedicated landing page and clearer conversion handling. Lead quality and territory fit needed ongoing feedback from the business owner. The strategy Connected work across the demand path. Each move supported the next: get found, earn the click, create a useful next step, and learn from the lead quality that followed. 01 Search + local foundation Optimized the Google Business Profile, added services and posts, built 50 citations, and corrected listing consistency issues. SEO ↗ Industry guide ↗ 02 Demand capture Built and iterated dedicated landing pages, launched Local Services Ads, and tightened territory targeting around observed lead quality. Web design ↗ PPC & LSA ↗ 03 Follow-through Added lead text automations, handled review responses, and used customer feedback to refine the campaign mix. Lead tracking ↗ Reputation ↗ Reported results What changed across the reporting window. Charts are rendered as HTML with a table alternative so the evidence stays readable, indexable, and accessible without an image. LSA lead volume Lead count increased in each reported period. 5 May 12 June 18 July LSA lead volume by reporting period Period May June July Reported 5 12 18 LSA cost per lead CPL ended below the starting report after a June low. $177.80 May $142.33 June $147.61 July LSA cost per lead by reporting period Period May June July Reported $177.80 $142.33 $147.61 Business impact Visibility is only useful when it creates a better next conversation. The client confirmed that three people who found the website became jobs, while one late-June LSA lead developed into three jobs. The source of the website discovery was not consistently attributable, so this story keeps the outcome qualified. Why it worked: The work connected visibility, message, conversion experience, and lead-quality feedback in one loop, giving the business a clearer path from discovery to booked-work conversations. Methodology and verification Figures come from monthly client reports and connected platform reporting. Results vary by market, budget, competition, and client responsiveness. July CPL is shown as $147.61 because $2,657 ÷ 18 calculates to that figure. The source report also contains a stray $142.33 line; confirm source reporting before launch. Keep exploring More reported stories Michigan restoration company Organic and Google Business Profile traffic doubled in 90 days Read the case study ↗ Kentucky mold and water damage company More calls and LSA leads as cost per lead fell Read the case study ↗ Your market is different. Your assessment should be specific. Find the next constraint in your local visibility. Request a Marketing Assessment Chat How can we help? Ask a question or request a lead review. Do not fill this out if you are human: Name Email Phone Message Send Message We usually reply within one business day.