More calls and LSA leads as cost per lead fell
A combined SEO, local, LSA, content, review, website, and measurement program improved demand generation across several channels.
Anonymous by default. Figures are reported, not a promise of future performance.
The starting point
Before the growth, there was a visibility gap to close.
- The company needed stronger local rankings and more consistent organic demand.
- LSA geography, job types, budget allocation, and lead mix needed active management.
- Service/location content, conversion paths, accessibility, and AI-search readability needed expansion.
The strategy
Connected work across the demand path.
Each move supported the next: get found, earn the click, create a useful next step, and learn from the lead quality that followed.
Expand useful coverage
Published high-intent articles and homeowner guides, expanded six core service pages, and added city-specific FAQs across 18 service areas.
Improve local demand capture
Optimized the Google Business Profile, LSA service mix, geography, imagery, and lead automations while correcting citation data.
Tighten the conversion loop
Added analytics, phone-click tracking, conversion-focused design improvements, accessibility work, and form spam protection.
Reported results
What changed across the reporting window.
Charts are rendered as HTML with a table alternative so the evidence stays readable, indexable, and accessible without an image.
| Period | May | June | July |
|---|---|---|---|
| Reported | 25 | 32 | 38 |
| Period | May | June | July |
|---|---|---|---|
| Reported | 8 | 10 | 22 |
| Period | May | June | July |
|---|---|---|---|
| Reported | 11 | 12 | 19 |
| Period | May | June | July |
|---|---|---|---|
| Reported | $108.54 | $108.54 | $77.79 |
Business impact
Visibility is only useful when it creates a better next conversation.
The July report summarized 41 calls plus LSA leads. This page keeps that figure qualified and does not treat calls and LSA leads as unique contacts until overlap is confirmed.
Why it worked: The program improved several parts of the demand path together: service coverage, local presence, paid lead mix, conversion handling, and measurement. That balance is why the page leads with multiple reported channels.
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