# Kentucky mold and water damage company case study | R&R Marketing Kentucky mold and water damage company case study | R&R Marketing Click To Skip To Main Content Call us: +1 (717) 420-1766 Opening hours: Mon - Friday: 9:00am To 10:00pm EST Free Assessment ← All case studies Kentucky mold and water damage company · May–July 2026 reporting More calls and LSA leads as cost per lead fell A combined SEO, local, LSA, content, review, website, and measurement program improved demand generation across several channels. Request a Marketing Assessment See the reported results ↓ Evidence board May–July 2026 reporting 8 → 22 Reported organic calls +175% from May to July 11 → 19 LSA leads +73% from May to July $108.54 → $77.79 LSA cost per lead 28% lower than May Anonymous by default. Figures are reported, not a promise of future performance. The starting point Before the growth, there was a visibility gap to close. The company needed stronger local rankings and more consistent organic demand. LSA geography, job types, budget allocation, and lead mix needed active management. Service/location content, conversion paths, accessibility, and AI-search readability needed expansion. The strategy Connected work across the demand path. Each move supported the next: get found, earn the click, create a useful next step, and learn from the lead quality that followed. 01 Expand useful coverage Published high-intent articles and homeowner guides, expanded six core service pages, and added city-specific FAQs across 18 service areas. SEO ↗ Industry guide ↗ 02 Improve local demand capture Optimized the Google Business Profile, LSA service mix, geography, imagery, and lead automations while correcting citation data. PPC & LSA ↗ Reputation ↗ 03 Tighten the conversion loop Added analytics, phone-click tracking, conversion-focused design improvements, accessibility work, and form spam protection. Web design ↗ Lead tracking ↗ Reported results What changed across the reporting window. Charts are rendered as HTML with a table alternative so the evidence stays readable, indexable, and accessible without an image. Reported organic sessions Organic sessions rose modestly across the reporting window. 25 May 32 June 38 July Reported organic sessions by reporting period Period May June July Reported 25 32 38 Reported organic calls Call volume accelerated in the July report. 8 May 10 June 22 July Reported organic calls by reporting period Period May June July Reported 8 10 22 LSA leads Lead volume increased as the campaign mix was refined. 11 May 12 June 19 July LSA leads by reporting period Period May June July Reported 11 12 19 LSA cost per lead CPL ended below the May starting point. $108.54 May $108.54 June $77.79 July LSA cost per lead by reporting period Period May June July Reported $108.54 $108.54 $77.79 Business impact Visibility is only useful when it creates a better next conversation. The July report summarized 41 calls plus LSA leads. This page keeps that figure qualified and does not treat calls and LSA leads as unique contacts until overlap is confirmed. Why it worked: The program improved several parts of the demand path together: service coverage, local presence, paid lead mix, conversion handling, and measurement. That balance is why the page leads with multiple reported channels. Methodology and verification Figures come from monthly client reports and connected platform reporting. Results vary by market, budget, competition, and client responsiveness. Keep the verified May-to-July call change at +175% until the source report’s “+220%” wording is resolved. Confirm whether the 41 July calls plus LSA leads include overlap. Keep exploring More reported stories Chicago-area restoration company From 5 to 18 LSA leads while cost per lead moved down Read the case study ↗ Michigan restoration company Organic and Google Business Profile traffic doubled in 90 days Read the case study ↗ Your market is different. Your assessment should be specific. Find the next constraint in your local visibility. Request a Marketing Assessment Chat How can we help? Ask a question or request a lead review. Do not fill this out if you are human: Name Email Phone Message Send Message We usually reply within one business day.