Organic and Google Business Profile traffic doubled in 90 days
A full website overhaul and commercial-restoration focus expanded qualified discovery opportunities while reported call volume held at its higher level.
Anonymous by default. Figures are reported, not a promise of future performance.
The starting point
Before the growth, there was a visibility gap to close.
- The site needed a full service and location content overhaul.
- The next SEO phase needed to emphasize commercial restoration.
- Indexing, analytics, conversion tracking, structured data, and AI crawler access needed improvement.
The strategy
Connected work across the demand path.
Each move supported the next: get found, earn the click, create a useful next step, and learn from the lead quality that followed.
Rebuild the search foundation
Overhauled service and location content, reworked titles, headings, FAQs, internal links, sitemap controls, and canonical signals.
Create useful authority
Published six search-focused restoration articles, upgraded seven existing articles, and built structured data across the business, services, credentials, FAQs, and articles.
Make demand measurable
Added GA4 and click-to-call tracking, expanded AI discovery references, and supported authority with GBP, Bing Places, citations, and backlinks.
Reported results
What changed across the reporting window.
Charts are rendered as HTML with a table alternative so the evidence stays readable, indexable, and accessible without an image.
| Period | May | June | July |
|---|---|---|---|
| Reported | 62 | 69 | 124 |
| Period | May | June | July |
|---|---|---|---|
| Reported | 23 | 26 | 46 |
| Period | May | June | July |
|---|---|---|---|
| Reported | 12 | 19 | 19 |
Business impact
Visibility is only useful when it creates a better next conversation.
The work expanded qualified discovery opportunities and helped hold call volume at a higher level while the new site gained traction.
Why it worked: The work treated the website, local profile, measurement layer, and AI-readable content as one system. That made the growth easier to see, explain, and continue improving.
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