# Michigan restoration company case study | R&R Marketing Michigan restoration company case study | R&R Marketing Click To Skip To Main Content Call us: +1 (717) 420-1766 Opening hours: Mon - Friday: 9:00am To 10:00pm EST Free Assessment ← All case studies Michigan restoration company · May–July 2026 reporting Organic and Google Business Profile traffic doubled in 90 days A full website overhaul and commercial-restoration focus expanded qualified discovery opportunities while reported call volume held at its higher level. Request a Marketing Assessment See the reported results ↓ Evidence board May–July 2026 reporting 62 → 124 Reported organic sessions +100% from May to July 23 → 46 GBP website clicks +100% from May to July 12 → 19 Reported calls +58%; 19 held in June and July Anonymous by default. Figures are reported, not a promise of future performance. The starting point Before the growth, there was a visibility gap to close. The site needed a full service and location content overhaul. The next SEO phase needed to emphasize commercial restoration. Indexing, analytics, conversion tracking, structured data, and AI crawler access needed improvement. The strategy Connected work across the demand path. Each move supported the next: get found, earn the click, create a useful next step, and learn from the lead quality that followed. 01 Rebuild the search foundation Overhauled service and location content, reworked titles, headings, FAQs, internal links, sitemap controls, and canonical signals. SEO ↗ Web design ↗ 02 Create useful authority Published six search-focused restoration articles, upgraded seven existing articles, and built structured data across the business, services, credentials, FAQs, and articles. Industry guide ↗ SEO ↗ 03 Make demand measurable Added GA4 and click-to-call tracking, expanded AI discovery references, and supported authority with GBP, Bing Places, citations, and backlinks. Lead tracking ↗ Reputation ↗ Reported results What changed across the reporting window. Charts are rendered as HTML with a table alternative so the evidence stays readable, indexable, and accessible without an image. Reported organic sessions The July report shows a breakout after steady June growth. 62 May 69 June 124 July Reported organic sessions by reporting period Period May June July Reported 62 69 124 GBP website clicks Profile-driven website visits doubled across the window. 23 May 26 June 46 July GBP website clicks by reporting period Period May June July Reported 23 26 46 Reported calls Calls increased and then held steady at the higher level. 12 May 19 June 19 July Reported calls by reporting period Period May June July Reported 12 19 19 Business impact Visibility is only useful when it creates a better next conversation. The work expanded qualified discovery opportunities and helped hold call volume at a higher level while the new site gained traction. Why it worked: The work treated the website, local profile, measurement layer, and AI-readable content as one system. That made the growth easier to see, explain, and continue improving. Methodology and verification Figures come from monthly client reports and connected platform reporting. Results vary by market, budget, competition, and client responsiveness. Standardize the organic metric name against GA4 and Search Console before launch. The July table says “SEO Organic Sessions,” while the narrative uses “organic clicks.” Keep exploring More reported stories Chicago-area restoration company From 5 to 18 LSA leads while cost per lead moved down Read the case study ↗ Kentucky mold and water damage company More calls and LSA leads as cost per lead fell Read the case study ↗ Your market is different. Your assessment should be specific. Find the next constraint in your local visibility. Request a Marketing Assessment Chat How can we help? Ask a question or request a lead review. Do not fill this out if you are human: Name Email Phone Message Send Message We usually reply within one business day.